Daiya Dairy-Free Dairy Tour

Buckle up, flavour seekers!

Candice led and executed the Daiya Dairy-Free-Dairy Tour from concept to completion, guiding it through 190 events across 30 cities in the US and Canada. The tour shattered preconceptions about dairy-free foods, welcoming everyone to enjoy Daiya's mouthwatering, plant-based cheese and pizza.

With 500,000+ visitors, 250,000 product tastings, and 5 million impressions, the tour delivered strong ROI and surpassed expectations. It boosted brand perception by over 80% and achieved a 20% immediate purchase conversion, making a lasting impact on Daiya’s growth and visibility.