Nature’s Path Tour

celebrating life journeys #onmypath

In 2016, Nature's Path launched its first fully integrated experiential tour, On My Path, to boost brand awareness and get Americans hooked on their organic granola and cereal. Candice spearheaded the national tour, featuring a mobile breakfast bar that handed out delicious samples while celebrating people’s inspiring stories of eating well and doing good.

Consumers were encouraged to share their journeys with #onmypath for a chance to win one of three life-changing experiences. The tour made a big impact, distributing over 200,000 samples and generating 1.8 million event impressions.